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DETROIT — General Motors has started a review for an Asian-American agency to replace Innovasia Communications, which was purchased by GlobalHue and is now part of Chrysler’s multicultural marketing efforts.
The review will be run by Judy Hu, executive director for advertising, marketing strategy and operations. and the head of GM’s Center of Expertise on Diversity, said a GM representative. Hu returned from vacation Aug. 1, when the process began in earnest.
Innovasia’s revenue on the Chrysler business was estimated by sources at $1-2 million.
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