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Shop to Relaunch Automaker’s Charge Card
BOSTON–Mullen has expanded the scope of its relationship with General Motors, adding an assignment to help reintroduce the GM Card.
The Wenham, Mass.-based agency was given its first assignment from the Detroit automaker two years ago, when it was tapped to develop launch advertising for the Certified Used Vehicle Program.
Mullen “does have a relationship with the card,” GM representative Donna Fontana said last week. She added, however, that there has been “no decision on any [specific] assignments.
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