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General Motors’ Cadillac division will spend more to advertise its new Seville this model year than it has ever spent on any single vehicle in previous years, according to Edward Berger, Seville brand manager.
Spending levels for the ’98 model Seville will be 40 percent higher than for the ’97, Berger said. GM spent $54 million on Seville advertising during the ’97 model year (September 1996 through August 1997), according to Competitive Media Reporting, which would place ’98 expenditures at approximately $75 million.
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