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Less than two months after General Motors stopped buying Facebook ads and seemingly blemished the digital giant’s IPO, executives from the two sides are talking again.
First reported by The Wall Street Journal this morning, a GM spokesperson confirmed that the brand’s global marketing chief Joel Ewanick and Facebook’s global head of sales Carolyn Everson met at the Cannes Lions Festival of Creativity in France two weeks ago. GM executive chief Daniel Akerson and Facebook marketing chief Sheryl Sandberg have since held discussions, while other parties from the company have also talked, the spokesperson from the automaker confirmed.
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