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DETROIT General Motors today said it has dropped the curtain on advertising during the Academy Awards ceremony, and also confirmed it would pull out of the Emmys in September, as part of the company’s efforts to slash its ad spending and marketing costs.
The decision to skip the Oscars — airing in February on ABC and considered one of TV’s most prominent events — is “not just about cost-cutting [but also] about best return on investment and spending on properties that work best for our objectives,” GM representative Kelly Cusinato told Brandweek
“The Emmys [also on ABC] and Oscars are prestigious events and the decision to release them was a difficult one — especially after over a decade of involvement,” Cusinato said.
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