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DETROIT General Motors on Thursday will unveil a campaign supporting a new program that lets consumers take a 24-hour test drive in any GM car or truck model.
The work from McCann-Erickson, Troy, Mich., includes a 60-second TV spot and two 30-second spots that will air on network and cable outlets, a GM representative said. Radio and print will run in GM’s top 75 markets nationwide.
The broadcast work features the campy classic rock song “Paradise by the Dashboard Light” by Meatloaf.
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