Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
General Motors said today that it would cut and consolidate its marketing and sales budget, including motorsports activity that will likely involve Nascar sponsorship.
The automaker’s marketing focus going forward will be “protecting launch products and brand advertising,” GM chairman Rick Wagoner said in a statement.
The automaker, whose stock dropped Monday to $9.38
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in