Glyphix Limits Insurer to Parties of Two

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LOS ANGELES 21st Century Insurance has launched an image campaign focusing on the connection between the auto insurance company and the policyholder.

The campaign, from Glyphix in Woodland Hills, Calif., includes two 30-second TV spots, as well as outdoor, print and Web support. Spending on the campaign could not be determined. The Woodland Hills-based client spent more than $25 million on ads in 2002, according to Nielsen Monitor-Plus.

Ads center around the idea that 21st Century Insurance does business direct, rather than through brokers, and is therefore a business of two, “You and Us,” said Glyphix executive creative director David Ullman.



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