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Two former GlobalHue executives have launched a multiethnic shop called Alturas Communications to target retail clients.
Armando Martin, 46, and Manny Fields, 38, former svps at GlobalHue, formed Alturas in alliance with Meridian Communications, which does circulars for Kmart. The pair own Alturas, a Spanish word translating to height or stature, and are responsible for their own bottom line. They will share resources with Meridian.
Alturas is headquartered in Denver, with offices in Meridian’s Troy, Mich.,
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