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Tatham Unveils Buick’s Signia Concept Car
CHICAGO–A short video from Euro RSCG Tatham here is being screened at auto shows as a stylish showcase for a futuristic concept car from Buick called the Signia.
Tatham received the assignment from the automaker last year, due in part to the relationship between Jack Bowen, Buick’s advertising manager, and Tatham president Bob Welke, who worked with Bowen while both were at Leo Burnett (Adweek, Nov. 17).
The assignment does not impinge upon the lead agency status of McCann-Erickson in Troy, Mich.
Bowen said he was pleased with the video and that it will be shown to the public at the Chicago Auto Show, which begins Feb.
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