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NEW YORK — GlaxoSmithKline has ended its relationship with Ogilvy & Mather in the U.S. and re-assigned some brands among its roster shops, the client confirmed.
“We wanted to look at some consolidation and make sure we had the right support on various brands,” said client representative Malesia Dunn about parting with Ogilvy.
Ogilvy’s New York office handled Citrucel high-fiber powder, which has moved to Arnold Worldwide in Boston. Alluna, which Ogilvy also handled, has not yet been re-assigned.
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