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NEW YORK Who can resist appeals of children? A spot debuting on Dec. 29 for GlaxoSmithKline’s line of smoking-cessation aids features children asking parents to quit smoking for their sake.
The spot, directed by Tony Kaye of Minder Media and shot in black and white, shows close-ups of children’s faces speaking as if to their parents. “If smoking is bad, how come you still do it?” one asks. “Who’s going to take care of us if you get sick? Aunt Susan? I don’t like Aunt Susan,” pleads another.
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