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His foam-rubber face contorted with menace, Phil the Syphilis Sore could pass for a long-lost evil cousin of the California Raisins. But the bright-red, spiky-haired, scowling chancre is on a crusade for good.
“Phil may seem gross, but syphilis is gross,” says Les Pappas, president of Better World Advertising, the five-person San Francisco shop that created Phil to boost awareness of the disease on behalf of the AIDS Healthcare Foundation. “We wanted to deal with it in a humorous way that would get people to take it seriously.
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