GK/V Gains Clients and Partner

Lands Coventry HMO, TrainingServer and Partner E-magination
ATLANTA–Gray, Kirk/VanSant has a new strategic partner–interactive specialist E.magination–and two account wins to go with it.
Both new clients named GK/V agency of record, bringing an estimated $10-12 million in combined new billings to the Baltimore shop.
Coventry Health Care is the larger account, a regional HMO serving 1.5 million members in 13 states. The second win is business-to-business client TrainingServer, which provides corporate and employee online training.
The Philadelphia office of Earle Palmer Brown was the incumbent on the HMO account, but was not asked to defend, according to Tom McDonough, Coventry’s chief operating officer.
McDonough said “numerous agencies” were contacted about the account before the list was narrowed to the winner and two Pittsburgh finalists: Blattner/Brunner and The St.