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A pro bono campaign developed by Daniel+Douglas+Norcross for the United Way of Greater Chattanooga (Tenn.) is going national.

What started out as a feel-good project has been picked up by United Way agencies in Minneapolis; Orange County, Calif.; Knoxville, Tenn.; St. Joseph, Mo.; Topeka, Kan.; North Charleston, S.C.; and the United Way of Southern Chautauqua County, N.Y. The campaign has also been translated for the Hispanic market.

“Success by Six” is United Way’s national initiative which agencies interpret for their local clients.



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