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In its first campaign, Send.com features a character called “The Giver,” whose largess is matched only by his voyeurism.
Three TV spots from Cliff Freeman and Partners, New York, broke on network TV Nov. 8 for the dot.com client, at whose Web site shoppers may order and send expensive gifts.
The Giver, whose face is never seen, narrates the spots. In them, he observes the recipients of his gifts.
In one ad, The Giver watches a female friend enjoy an expensive dinner he sent her from Send.com.
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