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What does it take for an automaker to win a good opinion from consumers? Results of The Economist/YouGov polling this month suggest a two-part formula: (a) don’t go broke and (b) don’t be obliged to recall millions of cars. That seems to have sufficed for Ford, Honda and Volkswagen.
Ford got a favorable rating from 73 percent of respondents, putting it a single percentage point ahead of Honda. Sixty-six percent voiced a favorable view of Volkswagen.
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