girls on film

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In 1991, Playboy’s Miss February, Cristy Thom, was booked on a McDonald’s spot and was already on the set when it was discovered that–horrors!–she had appeared in Hugh Hefner’s magazine. Poor Cristy was promptly dismissed.
That was then, this is now. Playmates are suddenly appearing in all sorts of ads for companies including Wendy’s, Anheuser-Busch (Bud Light) and FT.com (an upcoming spot with Dan Aykroyd).
“The last three years have seen a rise in the demand for sexy, exceptionally photogenic women in major spots,” said James Gonis, manager of Playboy Models, Inc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in