girls on film

In 1991, Playboy’s Miss February, Cristy Thom, was booked on a McDonald’s spot and was already on the set when it was discovered that–horrors!–she had appeared in Hugh Hefner’s magazine. Poor Cristy was promptly dismissed.
That was then, this is now. Playmates are suddenly appearing in all sorts of ads for companies including Wendy’s, Anheuser-Busch (Bud Light) and FT.com (an upcoming spot with Dan Aykroyd).
“The last three years have seen a rise in the demand for sexy, exceptionally photogenic women in major spots,” said James Gonis, manager of Playboy Models, Inc. “While sex has always sold … there’s a more relaxed post-Baywatch attitude toward the presentation of this type of talent in mass media. It’s OK for sexy to be fun again.”
Indeed, many men on the West Coast might agree that the tide turned decisively in 1997, the year Brittany York (Miss October 1990) was the focus of binocular-wielding businessmen in a spot for fast-food chain Carl’s Jr.–unquestionably a commercial that gave new meaning to the concept of good taste in advertising.
–Jack Feue