Gillette Unveils 'Confidence' Spot at Yankee Stadium

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In tough times, Gillette can give you the confidence to succeed. That is the message Procter & Gamble’s premium-priced razor brand is trying to get across with a new spot, which broke during the New York Yankees’ home opener today (Thursday).

The ad, via Omnicom’s BBDO, New York, which debuted on Yankee Stadium’s big screen at the Yankees/Cleveland Indians game, doesn’t show the usual product demo. Instead it reprises a famous scene from the 1970s classic Saturday Night Fever.

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