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Seeks Different Ideas To Reach Hispanics
DALLAS–The Gillette Co. in Boston has contacted a handful of Latino advertising agencies about undisclosed branding work targeting U.S. Hispanics.
“This is not a formal review,” said Eric Kraus, Gillette’s director of communications. “We have a family of agencies and from time to time we look at other capabilities that are out there.”
The contacted shops had not surfaced at press time, but sources said Texas agencies were among those on Gillette’s initial list.
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