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Procter & Gamble has shifted North American communications planning duties for its Gillette men’s grooming business to Aegis Group’s Carat from Publicis Groupe’s Starcom Mediavest Group, the client has confirmed.
Measured media spending on the business moving to Carat was $100 million through the first nine months of 2009, according to Nielsen. Not included in the shift is Gillette’s Venus line of women’s grooming products.
Both SMG and Carat have planning assignments for P&G. The client awarded SMG the Gillette account after a 2005 review that also included Carat.
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