Gillette Intros Fusion System

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Gillette today launched Gillette Fusion and Gillette Fusion Power, new wet shaving systems that incorporate five blades in the head.

“Gillette Fusion is more than just a next generation shaving brand, it’s the future of shaving,” James Kilts, chairman, president and CEO of Gillette, said in a statement.

Both shaving systems feature a five-blade shaving surface technology on the front of the cartridge, with blades spaced 30 percent closer together than Gillette’s Mach 3 blades.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in