Gibson Musical Holds Tryouts For Roster Backups

Lends an Ear to Midsized Performers With Brand-Building Savvy
DETROIT–Gibson Musical Instruments of Nashville, Tenn., is interviewing agencies across the country with the aim of adding one or more candidates to its list of roster shops, said Terry Tirres, corporate director of creative services.
The company uses several agencies on a project basis, including Lightstream in Knoxville, Tenn., Gyro Advertising of Philadelphia and Red Sky Interactive in San Francisco, Tirres said. “We’re not looking to put anyone on a retainer, but we’d like to have more agencies to select from,” she said.
The first project for the new agency will likely be a Gibson product catalog as well as brochures and other promotional materials.