Gibbs & Soell Launches Healthcare Practice

BOSTON Independent Gibbs & Soell Public Relations has established a healthcare practice.

The practice will be led by Bradd Pavur and located in the New York-based shop’s Raleigh, N.C., office. Pavur will oversee healthcare team members in New York, Chicago and San Francisco.

“We’ve always prided ourselves in providing clients with in-depth knowledge and understanding of their marketplaces,” said Cos Mallozzi, president and chief executive officer of Gibbs & Soell, in a statement. “Our healthcare team has the breadth of talent and depth of knowledge that will deliver our trademark top quality agency experience to the full range of healthcare clients.”

Prior to Gibbs & Soell, Pavur was director of healthcare at Omnicom’s Brodeur Worldwide’s North Carolina office. He has worked with a host of healthcare clients during his career, including Discovery Health, ProMedex and Praecis Pharmaceuticals.

“The Gibbs & Soell healthcare group’s collective experience runs the gamut from national drug launches, to rebranding healthcare companies, to large-scale public health campaigns,” said Pavur. “Formally launching a practice and providing clients with a dedicated team that understands their markets and shares their passion is what has always driven our success.”