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NEW YORK Regional supermarket and convenience store chain Giant Eagle is reviewing creative and media planning duties on its ad account, sources said.
The Pittsburgh-based company spent more than $15 million in major measured media last year and nearly $20 million in 2006, according to Nielsen Monitor-Plus. The 2007 figure does not include online spending.
The incumbent is independent The Richards Group in Dallas, which has handled creative and media planning duties since 2001. Richards is not defending, the agency said.
Media buying duties, at RJW Media in Pittsburgh, are not in play, said sources.
Giant
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