NEW YORK Three finalists have emerged in Giant Eagle’s estimated $15-20 million advertising review, sources said.
WPP Group’s Young & Rubicam in Chicago, Interpublic Group’s McCann Erickson in New York and independent Cramer-Krasselt in Chicago are pitching, per sources.
Creative and media planning duties are in play. As such, McCann is partnering with sister shop Universal McCann in New York and Y&R with sibling Maxus in Chicago, said sources. C-K has its own media department.
Media buying duties remain at RJW Media in Pittsburgh.
Client executives briefed the finalists today at Giant Eagle’s headquarters in Pittsburgh, said sources. Work sessions are planned and final pitches are slated for late July.
Ark Advisors, the New York consultancy managing the search, did not return calls and the client could not immediately be reached.
The incumbent, independent The Richards Group in Dallas, opted not to defend the business.
Giant Eagle has some 223 supermarkets and 130 fuel and convenience stores in Pennsylvania, Ohio, West Virginia and Maryland. Nearly a third of the supermarkets (65) are independently owned and operated, according to gianteagle.com.