Steadily Growing S.F. Agency Rewards Its New-Business Leader
SAN FRANCISCO–Gardner, Geary, Coll & Young promoted Matt Hofherr to partner last week, and the founding executives are considering altering the shop’s name to reflect the change.
“This significant promotion is a result of Matt’s outstanding leadership in our extremely successful new-business efforts,” said Bob Gardner, president of GGC&Y. “His other role as a senior strategist and account planner has also been very beneficial to the agency’s growth. This promotion is well-deserved.”
“From where I now sit, there’s no one else to blame if this agency goes down the toilet,” joked Hofherr. “Seriously, though, there’s a lot of work to be done. Right now, we’re a very good agency, but I’d like us to be very great.”
Since joining GGC&Y three years ago from Foote, Cone & Belding’s San Francisco office, Hofherr has been instrumental in helping the agency quadruple its billings to about $70 million. The shop is working to push that figure to at least $100 million by the end of the year, said Hofherr, adding that the agency is close to signing at least two more dot-com accounts.
Dot coms are what have helped GGC&Y shoot up the billings ladder of late, as Hofherr has helped land such clients as Reel.com, Webvan, eHealthInsurance.com and More.com.
Including those wins, Hofherr has helped the agency land 11 of its 13 current accounts.
The agency last month resigned Webvan because the client wants a shop with multiple offices nationwide. And while the Internet is giving GGC&Y much of its new business, Hofherr said the shop will be “more selective” about pursuing additional Web-related accounts.
“Advertising is a people business, and we want to work with good people who can show us good business plans,” he said.
As for a new name, Hofherr said the agency, which is one of the last independent shops in the San Francisco market, won’t simply choose GGCY & Partners or something just as predictable. Instead, Hofherr said, the partners are thinking about putting a fresh face on the shop, which may include a totally revamped moniker.
“We’re talking about it,” said Hofherr. “Whatever we decide to do, it’s going to be really big, I can promise you that.”
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