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German market research company GfK today confirmed that it has “terminated all discussions” with potential financial backers and is no longer pursuing an offer for British competitor Taylor Nelson Sofres.
That leaves agency holding company WPP Group as the only publicly disclosed bidder for TNS.
GfK’s move comes as something of a surprise, as it had insisted for weeks that talks were progressing in its quest to secure backing for an acquisition of TNS.
TNS said GfK informed its board last night that it would no longer pursue a bid.
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