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“Ground cannot be both hallowed and paved” captures the sorry condition of the Civil War’s pivotal battlefield and serves as a rallying cry for its restoration in Work Inc.’s new print push for the Gettysburg National Battlefield Museum Foundation.
The ad juxtaposes a period image of a field strewn with fallen soldiers with that of a tour bus driving over what has become a parking lot. It’s the first in a fundraising effort to preserve the Pennsylvania site and thousands of relics and historical texts deteriorating in the museum’s vaults.
Ads that target history buffs are appearing in June issues of periodicals such as Civil War Times and Blue & Gray.
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