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Two hours, or even 90 minutes, is way to long for a movie—even one nominated for Best Picture at the Academy Awards. Frankly, we can only concentrate in 15-second bursts. Nothing too deep, please. We're Americans!
Well, Getty Images' #BestPictures campaign from J. Walter Thompson's Mirum fits the bill, distilling the eight movies competing for this year's Best Picture into 15-second bites.
So, you get the general idea and flavor of each film—The Revenant, Room, Brooklyn, Mad Max: Fury Road, The Martian, Spotlight, The Big Short and Bridge of Spies—without being sidetracked by tricky stuff like plots and themes.
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