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Inspired in part by the movie The Fast and The Furious, an extensive print effort from the T&O Group seeks to capitalize on renewed interest in the aft-ermarket for car wheels.
The $5 million push for American Racing Wheels will break primarily in auto enthusiast magazines next month with work that is designed to tweak the imagination of young males. At least 10 ads for the Rancho Dominguez, Calif.-based client will appear, each focusing on one of four product lines.
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