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LOS ANGELES Heald College said it is preparing to begin a search for an agency to handle its TV creative and media account.
The 140-year old institution, which offers business and technology programs aimed at quickly getting students into the workplace, has worked with Publicis Dialog in San Francisco for the last four years. The shop is invited to participate in the review, said Lisa Kovner, an independent consultant who is leading the search.
The advertising budget has not been determined.
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