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NEW YORK Two TV spots that break this month aim to lure the back-to-school crowd to Kids Foot Locker stores for new kicks by Reebok and Converse.
The cross-promotional commercials from WPP’s Geppetto Group target 6- to 11-year-old boys and will air on WB Kids, Cartoon Network and Nickelodeon programming. One 30-second ad, which breaks today, shows a young boy following a ray of light down a city street. The beam bounces off a variety of objects, including a shiny baldhead, a rearview mirror, a dog collar, a belt buckle and a woman’s makeup compact.
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