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20 Metro Atlanta Ad Agencies Receive Requests for Proposals
ATLANTA–Georgia’s Department of Industry, Trade and Tourism last week sent out a request for proposal to 20 metropolitan Atlanta agencies, opening up the pitch process for the first time in five years.
The $2 million account is held by Atlanta’s J. Walter Thompson, which was awarded a one-year contract in 1994 and subsequently renewed without a review four times. After a maximum of four renewals, state law stipulates the account must be reviewed.
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