Geoff Cottrill, Converse

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Converse’s take on sports, meanwhile, is in-line with the 1913 directive. While other brands focus on performing like an elite, Converse celebrates the joy of playing.

For instance, the famous Chuck Taylor Basketball Clinic has been replaced with Open Gym, a program that, instead of teaching kids how to play, simply gives them a safe place to play (and test the shoes). Converse’s “just play” ethos has also been evident in another project, Band of Ballers, a simple three-on-three basketball tournament comprised of upcoming artists like Of Montreal and Black Lips.

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