If the Jetsons had imagined hide-and-seek, geocaching would be it. By heading outside and using GPS, seekers track down geocaches—most often logbooks—all over the world, leave their mark (or username) and rehide for the next seeker.
And it’s catching on: When Geocaching launched in 2000, there were just 75 hidden geocaches. Today, there are more than 2.6 million.
The company’s Seattle headquarters house about 80 employees who develop apps and add new features to the website in order to inspire more would-be outdoor lovers. Of course, it’s only fitting that the company would insist on an outdoor motif.
“The design of the office draws the outdoors inside,” said PR and social media manager Eric Schudiske. “The carpeting sketches in babbling blue brooks and green fields. Giant leaves overhang desks. While our team works hard inside, the design of the office helps them to inspire outdoor adventurers to find geocaches.”
The lobby is inspired by the setting for Geocaching: nature.
This area and the directional sign serves to remind employees that Geocaching is a global phenomenon.
Geocaching’s mascot, Signal, is all over this office. “A Geocacher drew this sketch of another Geocacher’s homemade costume of our mascot,” said Schudiske.
No Hiding Spots
Each office is divided by glass walls and doors. “We believe the transparency into offices increases collaboration and open communication,” said Schudiske.
Here's the geocache inside of Geocaching's HQ. The toys are game pieces called Trackables.