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DETROIT-Cadillac becomes the official vehicle of the Super Bowl and Pro Bowl under a new partnership between General Motors and the National Football League. Cadillac will launch the ad campaign for its new Cadillac CTS and Escalade EXT in a 60-second TV spot slated to run during Super Bowl XXXVI on Feb. 3.The spot was created by Cadillac’s national agency, D’Arcy Masius Benton & Bowles in Troy, Mich. Media is purchased by GM Mediaworks, a unit of the Interpublic Group of Cos.Other
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