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NEW YORK C.J. Fraleigh is leaving General Motors, effective immediately, to become chief customer and sales marketing officer at Sara Lee.
Fraleigh, 41, GM’s former executive director of advertising and corporate marketing in February was shifted to the post of general manager of GM’s Buick and Pontiac-GMC divisions. Roger Adams took his place. Fraleigh made his mark with Cadillac’s “Break through” campaign.
Sara Lee on Wednesday confirmed Fraleigh would join the Chicago company as chief customer and marketing officer, a new position reporting to Sara Lee president and chief operating officer Brenda Barnes.
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