General Motors Can't Count on Brand Loyalty

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If General Motors is to survive, it must hang on to people who’ve bought GM cars in the past. How realistic a prospect is that? Rasmussen Reports polling in the aftermath of GM’s bankruptcy doesn’t make the odds look good.

Among respondents who now own a GM model, just 30 percent said they’re “very likely” to buy their next vehicle from the company, with another 12 percent “somewhat likely.” The numbers are even more inhospitable for GM among the poll’s full respondent pool: Just about one-quarter said they’re either very likely (16 percent) or somewhat likely (10 percent) to buy a GM vehicle.

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