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Direct Campaign May Follow McCann TV Spot Touting Inventory
DETROIT–Crippled by parts plant strikes, General Motors has launched a TV spot reassuring consumers that its inventories have not been depleted, and is also considering a massive direct mail effort aimed at retaining customer loyalty in the face of the crisis, according to sources.
C-E Communications in Warren, Mich.–which handles GM’s Chevrolet division with sister agency Campbell-Ewald–is believed to be preparing the direct mail effort, which may take the form of a letter from GM executives.
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