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NEW YORK A ghastly economic climate is likely to stall TV advertising sales growth in 2009, but at least one category is expected to provide some small relief next year.
Packaged-food purveyors are expected to up their overall ad spend, as consumers curtail their restaurant patronage. According to TNS Media Intelligence data, the packaged-foods category increased its measured media spend by 6 percent between January and September 2008, with Kraft Foods representing the biggest spender of the bunch.
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