Geico "Ranch"

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The sledgehammer-wielding old coot in this new Geico spot looks like the protagonist of a series of horror movies. (The vignette here could be the opening scene of Ranch Hand VI: The Bludgeoning.) Created by The Martin Agency of Richmond, Va., the commercial is nothing if not weird as it adds to the body of work starring a character the shop refers to as “Kash” — a bundle of cash, topped by a pair of eyeballs, that represents the money consumers could save by switching their car insurance to Geico.

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