Geico Poses 'Rhetorical Questions'

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Geico today (Monday) broke a new campaign dubbed “Rhetorical Questions,” which is the latest of at least four other concurrent campaigns for the auto insurance provider.

The new effort, via The Martin Agency, spotlights the savings car owners get when they switch to Geico insurance. The four spots, however, don’t feature any of the company’s mascots like the Gecko, the Cavemen, or Kash. Instead, Geico tapped actor Mike McGlone (from The Brothers McMullen) to play a reporter who asks rhetorical questions, such as: “Does Elmer Fudd have trouble with the letter R?” and “Did The Waltons take way too long to say goodnight?”

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