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In its latest round of print ads for Grolsch beer, Gearon Hoffman casts Vincent van Gogh in the roll of pitchman. Separately, the Boston-based agency has advanced Jon Pietz to vice president and creative director.
For Grolsch, van Gogh’s famous self-portrait is used as the backdrop for one execution. The copy reads: “The same bold taste since the days when body piercing meant cutting off an ear.” Another ad features a painting by Peter Paul Rubens that depicts a knight in a suit of armor.
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