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BOSTON Gearon Hoffman has unveiled a new phase of its “Refreshingly positive” campaign for Compass Bank in the form of print ads touting the client’s no-fee debit card.
One execution shows an older woman playfully riding a scooter with the headline, “Life is better when there aren’t so many strings attached.” In another ad, a grinning young woman takes a picture of herself with an instant camera. The headline: “Goodbye fees. Hello smiles.” Radio, outdoor and in-branch efforts from the Boston agency are also in the mix.
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