Gearon Hoffman Employs 'EFO'

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Creates New Term for OneCore.com Push
BOSTON–Gearon Hoffman has coined the term “electronic financial officer” for OneCore Financial Services in new ads.
A television spot features a young executive pitching a fit in his boss’ office. “I’m in the trenches, managing payroll, writing checks! Now I’ve gotta handle all the finances? Don’t count on it!” Back in his office, he learns how OneCore.com’s EFO features can make his job easier.
The ad closes with the existing “Your business.





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