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Positions Site as the Consumer Reports of B2B Commerce
BOSTON–Gearon Hoffman is launching its first nationwide branding push for BuyerZone.com, a site providing reviews, analysis and retail links for businesses looking to purchase equipment and services.
The Boston agency is working with buying and planning service ProMedia, Needham, Mass., on the effort, which is estimated to bill in the $5-7 million range.
Partners & Simons, Boston, had previously worked for the client, but the two parted ways before any significant ads were produces.
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