Ge Promotions Mark 120 Years Of Light Bulbs

General Electric’s GE Lighting unit in Cleveland will use the 120th anniversary of the invention of the light bulb to launch a series of promotions touting, and explaining, its wide array of lighting products.
“The initial idea was to look at production and calculate the number of light bulbs GE has manufactured in 120 years,” said Phil Zak, special program developer at GE. “That quickly proved impossible. Instead we’re using the 120th anniversary as a broad umbrella for a number of consumer education and education-related programs.”