Judy Hu, the global executive director of advertising and branding at General Electric, is retiring from the conglomerate after 10 years, the company confirmed.
Linda Boff has been named the new executive director of global, digital, advertising and design. She was previously the executive director of digital at GE. No date has been set for Hu’s departure, as she is helping the company’s CMO Beth Comstock with the management transition.
At the company, founded by Thomas Edison and historically known for its “We bring good things to light” positioning, Hu helped modernize GE’s image. She oversaw such high-profile campaigns as GE’s “Imagination at Work” and “Ecomagination,” which emphasized GE’s commitment to developing green technologies.
Hu joined GE from General Motors, where she had been an executive director for corporate advertising. She also worked on the agency side at what was then GM’s ad agency, D’Arcy, Masius, Benton & Bowles.