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NEW YORK GE’s commercial finance group said it has struck a deal to take a small stake in video syndication platform Brightcove, part of the NBC parent’s endorsement of the move to distribute video widely online.
The GE global media and communications technology team was the lead lender of a $5 million credit facility to Brightcove in exchange for undisclosed equity in the Cambridge, Mass.-based startup firm. The pact is the first of several investments in young companies bridging the gap between technology and media, said Paul Lee, vp of the group in charge of emerging tech media.
“One
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